New resource: GOTG Video University

Cute, but we’re looking for “how-to” guides that are a little more useful than this one.

We’re building a library of video content that covers the basics of running a targeted grazing business, and we’re inviting you to be a part of it.

If you click the button below you’ll be taken to a new page on FarmLaunch.me where you’ll see the beginnings of GOTG Video University. For the moment it includes publicly available content from third parties, but we’d like it to be mostly custom content produced internally, exclusively for use by GOTG affiliates. That’s where you come in. Whenever you’re working on your business and you think, “That’s a good idea. I should tell someone about that,” get out your phone and shoot a quick “how-to” video. Try to keep it to two minutes or less, and do the best you can to make it watchable. It doesn’t need to be professional, but try to keep camera wobble and background noise to a minimum. Good lighting helps, too.

Send your video to Aaron@GoatsOnTheGo.com. If we use it (we hope to receive enough to be choosy — don’t be offended if we don’t select yours) we’ll send you a $25 discount to be used at Premier 1 Supplies or our affiliate merchandise store. If your video is too big to email, send it through WeTransfer.com.

Feel free to share your videos on the Affiliate Facebook Group too, but if you want them to be considered for Video University you’ll need to email them to Aaron.

Here are some video topic ideas to get you started. Show us…

• How you set up fencing over a fallen tree

• Your special way of stacking rolled fences in your truck so they don’t hook on each other (yeah, right!)

• Your economical water delivery system

• How you use a certain web app or service to track your customer leads

• A better way to repair tears in fencing

• The wireless camera you use to monitor projects and how you set it up

The possibilities are endless. If it makes your life easier in your targeted grazing business, and a video is the best way to communicate it, then it may be ideal for GOTG Video University! Happy shooting.

Be part of the No Fence future, free!

We’re so excited!

Goats On The Go® affiliates will have a unique opportunity to try out No Fence GPS containment collars in 2023 before they even hit the market in the U.S.! And here’s the best part: GOTG’s founders are footing the bill!

But, we only have a limited amount of equipment available so we’re asking you to submit an application as part of a competitive process to help us decide how to best use the technology. Click the button below and complete the online form to tell us how you would put No Fence to work in your targeted grazing business, what lessons you hope to learn, and how that information will benefit the whole Goats On The Go® network.

Applications are due by December 1, 2022. We expect to grant the use of a maximum of 60 collars to one affiliate or smaller numbers of collars to up to three affiliates. The winners will have use of the collars beginning May 1, 2023 until at least August 1, 2023.

We can’t to hear from you about this exciting opportunity!

Check this out: Cherrie Nolden on Farm Dog podcast

Many of you will remember Cherrie Nolden as our guest speaker at the 2022 Goats On The Go® Affiliate Conference. Cherrie knows so much about so many things, we didn’t even begin to talk about livestock guardian dogs at that event. No problem! Aaron Steele recently had the opportunity to interview Cherrie for an episode of Farm Dog. The conversation covered even more stuff about Cherrie’s farm that wasn’t mentioned during the GOTG Conference, and she shared some fascinating stuff about temperament testing puppies.

Check it out at FarmDogPodcast.com, or search for “Farm Dog” on any podcast app.

Mid-summer call-in Monday

Many of us have some grazing projects under our belts already this summer, and others are just getting rolling. Either way, you might have operating questions that you’d like some feedback on. Or, maybe you have a valuable piece of knowledge you picked up recently that you’d like to share. Or, maybe you’ve just had some hard days and you’re looking for someone to empathize with you and give you encouragement.

Whatever your situation, consider joining the optional Zoom call on Monday, July 11 at 2 p.m. Central. We’ll stay on for about an hour or until the conversation winds down. Join whenever you like and drop off the call whenever you like.

We’re looking forward to hearing from you!

Aaron Steele is inviting you to a scheduled Zoom meeting.

Topic: Mid-Summer check-in

Time: Jul 11, 2022 02:00 PM Central Time (US and Canada)

Join Zoom Meeting

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Meeting ID: 834 2281 9774

Passcode: 543300

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Find your local number: https://us02web.zoom.us/u/kL5F6N8gs

5 recession tips to help your grazing business thrive

Whether we’re technically in a recession right now won’t be known for a few weeks when Q2’s numbers have been tabulated. But the textbook definition of a recession doesn’t really matter anyway, does it? What matters is whether (and how many of) our potential customers still feel like spending money on your targeted grazing service.

Whenever consumers feel like spending less, there’s good reason to have heightened awareness if you’re a business owner. But that doesn’t mean 100% doom and gloom, and it certainly doesn’t mean it’s time to panic. In fact, there can be real opportunities during a recession, and we don’t want you to miss them.

Here are some healthy ways to respond to the threat of a recession:

1. Evaluate your prices. Notice we didn’t say, “lower your prices.” It’s generally accepted wisdom that you don’t want to be caught in the middle with your pricing during a recession. People who can afford it continue to buy higher priced non-essentials during recessions, and people who can’t rush to lower priced alternatives. Few people truly stop spending money. If you’re offering a product or service that is neither a near-luxury nor a bargain, you’re you-know-what. If your local economy is in rough shape, it’s a bad time to be offering a service that is somewhat expensive. We also can’t compete with bargain priced alternatives, because the alternative to targeted grazing is to do nothing, or buy a $29 hedge trimmer and go full DIY on that brush problem. We simply can’t compete with that on price. So, yes. We’re telling you to consider raising your prices during a recession! Make your service look expensive, not just sort of expensive.

2. Put a laser focus on the right customer segments. Obviously, if you follow the above advice, you need to find the people who can (and will) pay a premium for your service even during a recession. That means you really need to know your customers and how to reach them. Go back and review the six customer segments we covered in affiliate training. Are there ones that are more likely than others to produce for you during hard economic times? Remember, it’s not only about knowing who’s wealthy. It’s also about asking, “Who will make spending on my expensive service a priority, even when money is tight?” You need to find the kind of people who will postpone a car purchase or vacation to make room in the budget for goat grazing. Finding the kind of people who don’t have to sacrifice any of those things is nice too, of course. Finally, don’t assume that just because this may be a bad time for consumers that it’s a bad time for local governments. Public entities are awash in post-pandemic sales tax revenues and grant funds. Now’s the time to plug targeted grazing into their budgets, as the belt-tightening of public entities lags behind the economic struggles of consumers — sometimes by years.

3. Don’t assume National = Local. So the U.S. economy may have suffered two consecutive quarters of negative GDP growth — the technical definition of a recession. Big deal. Does that automatically mean that your local demand is about to evaporate? Of course not! Local economies reflect local forces first, and hard times don’t hit every region and every community equally. Further, there may be reasons why, in your market, the demand for targeted grazing stays hot even when other businesses in the area are struggling. For example, customers in the U.S. West simply have to deal with the problem of excess vegetation that could fuel wildfires, and grazing is one of the best ways to do it. The urgency means demand will likely remain high, and prices for targeted grazing with it. You may have forces in your area, though different than wildfire, that can nonetheless bolster your business outlook.

4. Don’t overreact based on a small sample size. Perhaps you’ve had people cancel scheduled grazing projects, or it seems like more potential customers than usual are balking at your prices. There seems to be a growing miserly vibe that wasn’t there before. We’re not going to tell you to ignore that vibe, but don’t rush to conclusions. How many people in your market have you talked to? Ten? Twenty? Most affiliates serve territories with populations well over 100,000 people. Talking with a relative few people should not be the only reason for taking drastic and often counterproductive action like dramatically lowering your prices. Take a breath. Do some more research. Get to know your customer base even better (refer to #2 above). Invest a little time and money into promotions to expand the pool of potential customers you’re engaging with.

5. Engage more deeply with your customers. You’ve been keeping all of those email inquiries you get from potential customers, right? You have an email list, right? Maybe it’s time to use MailChimp or ConstantContact or some other app with a free basic subscription to send out an email campaign every couple of months. Your emails don’t even have to be super “marketing-y”. Just drop in a pair of before and after images. In the caption mention what kind of vegetation your herd was tasked with and what the customer’s goals were. Be sure to add a cute picture or two of your goats, and make it clear how customers can contact you. Ask them to take an action (call you, download a brochure, schedule a site visit, etc.). What’s the difference for you between feeling scared about the recession and feeling like you had a great season? Four additional customers? Six? You can get that with more, and more highly targeted, communication. If you don’t have an email list built up yet do it the old fashioned way. Use tax records to pull the names and mailing addresses of 40 - 50 property owners who need your service and are most likely to pay for it (see #2 again). Print and send a postcard to each of them.

There’s no need to fear a recession! Meet it head on and use it as an opportunity to grow. Remember, your competitors are operating in the same environment. If you approach an economic downturn smartly you just might come out the other side without any!

Affiliate fees and payment options changing for 2023

Back in 2016 there were moments when you could buy a gallon of gas for well under $2. Really. We looked it up. The national average that year was $2.14 per gallon. Ah, those were the days!

In 2016 Goats On The Go® launched its affiliate program and recruited its first four goat grazing entrepreneurs who took a big risk and trusted their new businesses to our brand, paying us — wait for it — $2000 per year.

That’s right. The annual fee to be a Goats On The Go® affiliate has not changed since the program’s inception, even though we have become a supportive community of over 50 affiliates with access to a wealth of resources and benefits that was virtually non-existent back in 2016.

You probably know where this is headed. In 2023, for the first time, we’ll be raising our prices. What does that mean for you?

• If the term of your active affiliate agreement includes 2023 your affiliate fee will remain unchanged.

• If you are approaching the end of your first two-year agreement, you have the option to extend it for one additional year at today’s price. It’s built right into your contract.

• If you are approaching the end of a second or third agreement, and there is no option for extension written into your contract, you will be subject to the new pricing when you sign a new agreement for 2023.

So what is the new price? Those subject to the new affiliate fee in 2023 will pay $2,200 annually.

We’re also making a couple of other changes. Beginning in 2023 we will not be offering a monthly payment option for new contracts. If you have an active affiliate agreement that covers 2023 and you currently pay monthly, you will still be able to pay monthly for the remainder of your current agreement’s term.

Finally, if you’ve been an affiliate in good standing with a history of paying your affiliate fees on time for a year or more, you’ll have the option to pay your affiliate fee in quarterly installments. We understand that even very successful businesses can have cash flow challenges, especially when their revenue is seasonal. This option should help with that. A small additional fee may apply to this option to help cover the costs of the extra transactions.

It’s a different world than it was in 2016, but it’s a world that values targeted grazing even more than it did then! We’re looking forward to meeting that demand together!

LFAQ (Less Frequently Asked Questions) about the Affiliate Training & Conference

We’ve had a few questions pop up about the Affiliate Training & Conference that are not often asked, but that you may also be wondering about. Here goes:

Q: Is it too late to register for the Hands-On Clinic, Basic Training, All-Affiliate Social, or Conference?
A: No. You can register for any of the events right up until the last minute, but we appreciate as much notice as possible so we can get a good estimate of how many people will be there.

Q: Can I get a refund for my Conference registration if something urgent pops up back at my farm and I have to bale out at the last minute?
A: Yes. We cannot promise you a refund for your hotel, however. That’s between you and them.

Q: Do I need to have a payment plan set up on FarmLaunch.me before I register?
A: Yes. Even if you already signed a new or extended/renewed affiliate agreement, you won’t be able to access the registration page until you have created an account on FarmLaunch.me and initiated a payment option for your affiliate fee.

Q: Why is it so important that I attend this thing in person. You’ve heard of Zoom, haven’t you?
A: Everyone has gotten used to doing things remotely, even stuff we would never have dreamed of two years ago. We get it. But as a company we value in-person communication, relationship-building, and learning that we don’t think can be matched with remote attendance. And, it’s a ton of fun to be together.

Q: Will I get to be around goats at the Hands-On Clinic on March 3? The agenda says “weather dependent.”
A: We plan to have goats at the Hands-On Clinic if at all possible. However, that will require a 40 minute trip in a livestock trailer. If the weather will make that trip stressful for the goats, then we will conduct the clinic without them.

Q: What’s the Covid situation in central Iowa?
A: As with much of the country, the Omicron variant has swept through Iowa. Life is pretty normal here, though, with few restrictions or mask requirements in public places. As a company, we will not be requiring masks or proof of vaccination to attend any of the events. We encourage you to take whatever personal precautions make you comfortable, and it’s not a bad idea to have a N95 or equivalent mask with you for the few places that still require them. If you have questions or concerns, contact Aaron Steele (aaron@GoatsOnTheGo.com).

Q: According to my affiliate agreement, I’m due to attend training this year. But, I can’t make it to this one. Are there other options?
A: We’ll figure something out, but you may not find the alternative to be ideal, either. Do your best to make it to the Affiliate Training & Conference in March, but if you absolutely can’t, get in touch with Aaron Steele.

Q: Can I send someone else to training in my place?
A: We’d miss you, but you can satisfy the training requirement in your affiliate agreement by sending any adult who represents your targeted grazing business — a partner, spouse, employee, etc. As a representative of your business, that person would be subject to the same confidentiality and non-compete provisions as you.

We’re looking forward to seeing many of you in a couple of weeks!

Check this out…Before & After Photo Contest!

Every year at the Goats On The Go®/Sheep On The Go® Affiliate Training & Conference, we announce the winner of the Before & After Photo Contest. The winner gets $200 cash money (okay, maybe a check). No strings attached.

Here’s what you need to do to have your Before & After photo pairs considered:

• Post your photos on the Affiliate Facebook Group, and use the tag #beforeandafter2021 somewhere in your post. BY MARCH 1!

• If you previously posted photos you would like considered, go back and edit the posts to include the new tag. BY MARCH 1!

• Photos must be of projects you completed in 2021. So, for all you new affiliates, be thinking about snapping great pics during the 2022 grazing season.

The big event is coming! Here's a preview.

It’s almost here! The annual Goats On The Go®/Sheep On The Go® Affiliate Training & Conference is less than two weeks away (March 3, 4, and 5). We have some great things planned for you. Here’s a sneak peak.

Hands-On Clinic at River Heights Ranch

There’s so much we want to do, we had to add an extra half-day! This year we’re separating the on-the-ground skills part of our event from the classroom-style Basic Training. The optional Hands-On Clinic will be held at River Heights Ranch, owned by former affiliate Dawn Carlson, on the afternoon of March 3. If you attend, you’ll get very familiar with electric net fencing and some local goats!

Joe Putnam from Premier 1 Supplies

Joe (he’s the guy you see in lots of Premier’s product demo videos) will be on hand for part of the day on Friday, March 4 to answer your questions and show off some products. He’ll also do an informal Q&A session during the all-affiliate social on Friday evening. Come with your questions, recommendations, and even a few constructive criticisms. This is your chance to have a direct line with the company.

New format for the All-Affiliate Social

This year our social will happen immediately after the Basic Training on Friday, March 4, and be in the same venue (West48). If you’re attending the Basic Training, you can shift right into relax mode afterward while enjoying some snacks and drinks. If you’re just rolling into town for the next day’s conference, the earlier (4:30 - 7:00 p.m.) time slot will allow you to network and socialize without making for too long of a day.

Case studies from fellow affiliates

In keeping with tradition, several experienced Goats On The Go®/Sheep On The Go® affiliates have volunteered to present on actual, real world grazing projects they conducted last year. During the Conference on Saturday, March 5, you’ll hear from harmOny Davies (Goats On The Go® Denver South) and Syndy and Chris Clark (Goats On The Go® Peoria — first solar grazing project!). These intrepid folks’ willingness to share both their successes and failures, the good parts and bad, make us all better!

Break-out sessions

We’ve added additional break-out sessions to the Conference this year. During the morning break-out on March 5 you’ll get to choose between Going Deeper with Pricing & Profitability (led by Aaron Steele) or Equipment Upgrades, Gripes, and Problem Solving (open forum facilitated by Chad Steenhoek of Goats On The Go® Ames). In the afternoon, attend Large Project Training (required before doing projects 10 acres or larger) or Making a Meat Goat Farm and Targeted Grazing Business Work Together (presented by Glenda and Jeff DeShon of Goats On The Go® Mid-MO).

Guest speaker, Cherrie Nolden

We’re lucky to have Cherrie on hand this year. She’ll be presenting two different sessions at the Conference on Saturday, March 5: Science of Vegetation Management with Goats and Low Input Goat Health. Check out Cherrie’s bio on the last page of the agenda, by clicking the button below.

If you haven’t registered for the event yet, it’s not too late! Click below.

Check this out...No Fence

There is much to be said, discussed, and argued about this technology, and we’ll attempt to tackle some of it at the upcoming Goats On The Go® Affiliate Training & Conference. Our prediction? Some of us will be using this in our targeted grazing operations at some level inside of three years, and all of us will be using it extensively in less than 10. There. We said it. It’s out there. Let the debate begin on the Affiliate Facebook Group!

Click to see the future!

Affiliate Training & Conference FAQ

Have you registered yet? If not, is it because you have unanswered questions? Is it because you’re intimidated by the scale and complexity of the Des Moines International Airport? Is it because you’re afraid visiting Iowa in March will make you want to move here? Ready for more questions…and answers?

Q: What are the dates of the event?
A: Thursday, March 3 (Hands-On Clinic), Friday, March 4 (Affiliate Basic Training and All-Affiliate Social), Saturday, March 5 (Affiliate Conference). Click here for an overview and to download an agenda.

Q: Where can I find details about travel, accommodations, and things to do?
A: FarmLaunch.me

Q: What can I attend, and what do I have to attend?
A: All events are open to all affiliates. If you are a new affiliate you are required to attend the Basic Training on Friday, March 4. Second-year affiliates, and veteran affiliates who didn’t attend the event last year, can satisfy their training requirements by attending either the Basic Training or the Conference (or both!).

Q: I’m a new affiliate. How important is it that I attend the Hands-On Clinic on Thursday afternoon?
A: The clinic is completely optional. If you already have experience with electric net fences, solar fence energizers, and handling/moving goats, you may find the clinic to be too basic. However, if weather allows we will practice installing fencing outside in challenging places, setting up a hypothetical project, and loading goats into trailers, which may be new to you. There will also be time to meet and socialize with other affiliates.

Q: Is there a fee for any of the events?
A: The Hands-On Clinic, Basic Training, and Social are all free to attend. The Conference has a $150 registration fee per affiliate (bring as many representatives as you like for one fee).

Q: Do I have to register even if I’m only attending the free stuff?
A: Yes, please! Registering for each event you want to attend helps us with our planning.

Q: Can I bring people with me?
A: We encourage you to bring multiple representatives from your targeted grazing business at no extra charge. Family members, employees, etc. are all welcome — anyone you would consider to be part of your team.

Q: Can kids come along?
A: All of the events involve intense learning that young children would likely have trouble sitting through. If you have older kids (roughly middle school and up) that will be a part of your business, bring them!

Q: What’s the dress code?
A: No dress code, just a few recommendations. Friday’s and Saturday’s events will take place entirely inside. Dress casually and comfortably. We’ll take plenty of breaks, but there will be a fair bit of sitting. If you come to the Hands-On Clinic, warm outdoor work wear is a must. Wear your chore clothes and be prepared for anything from 10 degrees to 65 degrees. Much of the clinic will be held in an indoor — but unheated — horse arena.

Q: Are meals on my own?
A: We’ll provide snacks and drinks, but lunch on Friday and Saturday are on your own. We find that most attendees need a long lunch break away from the conference center to mentally recharge. There are lots of restaurants near the conference center.

Q: Tell me more about the All-Affiliate Social.
A: That’s not technically a question, but here goes…The social is the highlight of the weekend for many people. It’s simply a time to visit with other affiliates, ask questions, share experiences, and enjoy some appetizers and drinks. This year it will begin right after the Basic Training finishes (5:00-ish), but you don’t have to attend the Basic Training to come. If you’re attending the Conference on Saturday, plan to arrive in town early enough on Friday evening to join the party!

Q: Can I get a ride?
A: Absolutely! We can pick you up at the airport, take you to your hotel, and make sure you get to the local events. Contact Margaret at support@GoatsOnTheGo.com and let her know what you need.

Q: How do I register, and what’s the deadline?
A: Click the button below to register. You’ll add each event to your cart (even the free ones) just like any online store. Always enter “1” for the quantity. You’ll be cued to indicate how many team members from your business will attend before you check out. It would be extremely helpful to us if you register by February 15.

Order fencing while the gettin's good!

As some of you experienced last year, supply chain challenges and high demand for all things outdoors-y (including small farm and gardening stuff) made it really difficult for Premier 1 Supplies to keep their electric net fencing in stock. It looks like many of their models are currently available, but that may change as spring approaches.

The entire list of products that are eligible for Goats On The Go®’s 15% discount is posted on FarmLaunch.me. Normally we don’t talk about specific models outside of the Affiliate Training & Conference in early March, but to make sure you’re equipped come spring, here is a quick summary:

• If you’re a new affiliate, you will likely ignore this advice and learn the hard way, but we highly recommend against double spike fence models;

• We like short fences with small diameter posts because they are lighter and easier to hold while installing/uninstalling;

• If you live in a place with hard, rocky ground, “drive-able” posts may be a good upgrade;

• Pos/neg fence may be worthwhile if you’ll be working in an arid environment (but there are some downsides);

If you are a new affiliate who does not yet own any fencing, and you’re planning to start doing projects immediately in the spring, we’d recommend you buy 6 - 8 rolls of this fence model (in its standard version) soon to make sure you’re not sidelined by empty shelves. While you may find a fence model you like better as you gain experience, this one is likely to remain useful to you.

If you need help using your discount at Premier 1 Supplies, contact Margaret at support@GoatsOnTheGo.com.

Complete your annual report (yes, that's a thing)

Let’s just get the formal part out of the way right from the beginning. Your affiliate agreement says, under the section on Quality Control:

“Semi-Annual Reports: Licensor may require licensee to submit to Licensor a report as frequently as every six (6) months identifying the customers, and the customers’ contact information, that Licensee has, or is currently, provided Licensed Services to under this Agreement…

Those of you who’ve been affiliates for awhile now are probably thinking, “Really? Frequent, formal reports seem a little out-of-character for Goats On The Go®.” You’re right.

Still, we’d like to gather some information about the types of customers you’re serving so we can sharpen our marketing and communication with future customers and potential affiliates. Here’s what we’d like you to do.

1. Set aside 15 minutes to complete a simple online poll that will serve as your annual report. If it takes longer than 20 minutes to complete, you’re overthinking it.

2. Have 2021’s invoices handy. Or, maybe your calendar. Anything that will remind you of who you served and how many acres you completed for each customer.

3. Refer to Goats On The Go®’s Customer Segmentation document to refresh your memory.

4. Answer the questions with your best estimate. We’re not looking for precision here.

To add a little fun to this small chore, all affiliates who submit their reports by February 15, 2022 will be entered in a drawing for $50 of credit at the affiliate merchandise store!

Got questions? Contact Margaret at support@GoatsOnTheGo.com.

Guest Speaker for 2022 Affiliate Conference: Cherrie Nolden!

We are extremely excited to announce that Cherrie Nolden will be our guest speaker at the 2022 Goats On The Go® Affiliate Conference. Cherrie will speak twice at the event on March 5. One presentation will provide us with a more detailed, scientific basis for how goat grazing impacts vegetation. The other will focus on a science-based, holistic approach to managing goat health.

Cherrie’s bio: Cherrie Nolden is a forage-based farmer in Dodgeville, Wisconsin. She is working on a PhD in Animal and Dairy Sciences, and has earned a MS in Agroecology and a BS in Wildlife Ecology from UW-Madison. All three degrees involved grasslands, grazing systems and/or livestock health as components of the programs and research. Cherrie has 29 years of pastured livestock management experience. She and her husband, a soil scientist and organic fertility specialist, have purchased and operate 130 acres in southwest Wisconsin with 95 acres in silvopasture development, rotationally grazing 150 grain-free meat goats, 40 draft horses, 25 meat sheep, 30 egg layers, and 8 livestock guardian dogs. They occasionally raise grass-finished beef and pastured pigs. Cherrie has worked in multiple conservation agriculture positions interspersed between her degrees and is very familiar with Farm Bill programs, policies and practices. She enjoys teaching about invasive species management with livestock, pasture management for all species, parasitology, wildlife damage management and predator biology, livestock health, grassland bird habitat, dung beetle ecology, water quality and soil health. Systems thinking and holistic management are cornerstones of her approach and she loves helping others create profitable production systems that have high landscape function while also promoting farmer well-being.

We are very fortunate to have Cherrie to ourselves for a whole day, so you won’t want to miss the Conference on March 5, held in conjunction with the half-day hands-on clinic (March 3), and the full-day Affiliate Basic Training (March 4). Put it on your calendars, and start jotting down all your goat and vegetation management questions!

Is your goat grazing business ready for 2022?

Let’s not call this a list of New Year’s resolutions. Resolutions are cliche and too easily broken. Instead, let’s call it a list of New Year’s “go-get-’ems”. Here are some things to tackle now, so you’ll be charged up and ready to go when your spring 2022 grazing season starts.

1. Buy new/replacement equipment. If you’ve been doing targeted grazing for awhile, you probably have some rolls of fencing that are getting pretty ragged, and you know you’ll need to replace them…someday. Or, maybe you’re a new affiliate that is putting off the expense as long as possible. Don’t wait until spring! Buy them now (and don’t forget the discount)! Supply chain issues, inflation, and crazy demand for all things farm and outdoors are likely to continue, so place your order during Premier 1 Supplies’ slow time. Plus, if you act quickly you may be able to deduct those business expense on 2021’s taxes. If you have questions about what and how much to order, contact Aaron Steele at Aaron@GoatsOnTheGo.com.

2. Send greetings, get referrals. Get a thank you card out to your 2021 customers and ask for their business again in 2022, and give them a discount if they take you up on it. Consider making the card serve double duty as a coupon. Tell past customers they’ll get a gift certificate to a local shop or restaurant if a new customer hands you their greeting card along with their deposit for a new grazing project. The referring customer’s name and address will be on the card, so you’ll know right where to send their reward.

3. Get your GOTG paperwork in order and pay your 2022 affiliate fee. If your contract term expires on December 31, you likely need to take action to extend or renew your agreement. If you’re uncertain what you need to do, contact Margaret Chamas at support@GoatsOnTheGo.com. All affiliates also need to select a payment option for 2022 before January 15. You can choose to pay $2,000 for the year all at once, or you can set up 12 monthly payments of $200. Simply log-in to your account at FarmLaunch.me (or create one if it’s your first time), choose to add a new plan, select what’s best for you, and make your payment.

4. Plan to attend the annual Goats On The Go® Affiliate Training & Conference, March 3, 4, 5. We have two and a half days of amazing learning and networking available to you this year in West Des Moines, Iowa. While all events are open to all affiliates, new affiliates are required to attend the free Basic Training on March 4. More experienced affiliates can satisfy their contractual training requirements by attending either the Basic Training or the Conference on March 5 (or both!). Wondering if you’re due to attend training? Contact Margaret at support@GoatsOnTheGo.com.

Here’s to a bit of rest during the winter (unless you’re in California or Tasmania), and a Happy New Year!

Check this out: Affiliates Gus and Ann Maxfield receive conservation award!

Congratulations to Gus and Ann Maxfield for being awarded the Polaris Habitat Stewardship Award through Pheasants Forever!

It is incredibly exciting that Goats On The Go® affiliates are doing meaningful work for the earth through their goat grazing businesses all over the U.S. (and beyond). It’s especially rewarding to hear that members of our affiliate family are also applying their own resources, time, and sweat to conservation work right where they live.

Gus and Ann are truly leaders in conservation!

Click the button to read all about their efforts, including a nice mention of Goats On The Go®.

Inflation? Cost of living? Up 6%. Affiliate fees? Unchanged.

Woohoo!! If your affiliate agreement term ends on December 31, you can start 2022 with that new contract smell in your nose and with the knowledge that you are paying the same in 2022 that our very first affiliates paid in 2016!

In fact, if you’re ready to double-down on your Goats On The Go®/Sheep On The Go® grazing business, this would be a great time to talk with us about a multi-year contract extension rather than taking the usual one-year-at-a-time approach. Why? Because we can’t hold out against rapid inflation and other market pressures forever, and the standard affiliate fee will increase in 2023. Now is your chance to lock in today’s price for several years to come.

“Yes!” you say. “Where do I sign?!” Watch for a fresh contract coming your way next week. When you receive it, email Aaron Steele at aaron@GoatsOnTheGo saying you’d like to discuss a longer deal and he will reply with details.

Check this out: Star Creek Land Stewards podcast interview

The goat grazing industry is still young, and still sorting itself out when it comes to the best business models and the most prominent players. Obviously, we think Goats On The Go® is at the forefront on both counts, but there is value in checking in with other service providers on occasion to eliminate blind spots and sharpen our edge.

Star Creek Land Stewards out of California, while technically a competitor to Goats On The Go®, operates at a scale that none of our affiliates currently do, serving very large properties primarily for wildfire control. If one of our local affiliates is the neighborhood coffee shop, Star Creek is Starbucks. Big doesn’t necessarily mean profitable, nor does it automatically demand admiration. But Star Creek has been in business since 2014 while managing some pretty difficult logistics, and I (Aaron) have come to respect the company while watching them from afar. When they have something to say, I listen.

Check out this podcast interview with Star Creek’s owners on the Herd Quitter podcast, and listen for these themes:

• Techniques for grazing at scale, and the importance of stock density and paddock size regardless of overall project size

• The importance of understanding the customer’s needs and applying expertise to fill them

• The need for the targeted grazing business owner to embrace being a service provider, not just a livestock manager

I was encouraged to hear that, despite the project scale difference, Star Creek’s approach might as well have been plucked right out of Goats On The Go®’s training. Goats On The Go® affiliates will continue to have a real advantage in the marketplace so long as they keep applying real expertise, understanding their customers, and providing a professional service. Why? Because so few of our competitors are able to recognize that simple formula and execute on it — but you can!

Margaret Chamas now helping us to help you!

Goats On The Go, LC is very excited to announce that Margaret Chamas, who has long been an affiliate in the Kansas City area, has also joined our team on a part-time basis to help us in an administrative and support capacity.

Margaret’s main role is to help us serve you, our Goats On The Go®/Sheep On The Go® affiliates, better! The rapid growth of the affiliate network over the last few years has made it a challenge to integrate new affiliates while also maintaining and enhancing the support you’ve come to expect from Goats On The Go®’s founders. Margaret brings a wealth of goat grazing experience and an understanding of our operations, and we are blessed to have her help.

You can reach Margaret at support@GoatsOnTheGo.com for help with any of the following tasks or issues:

• Make a change to the text on your profile page or in the affiliate directories on GoatsOnTheGo.com

• Add or change a photo of yourself, family, or staff on your profile page

• Add a button on your profile page to link to a social media account for your grazing business

• Change the phone number or email where customers reach you through your profile page

• Get help finding a particular resource on the FarmLaunch.me affiliates-only website

• Get help selecting a payment plan and paying your affiliate fee on FarmLaunch.me

• Get help accessing discounts from Premier 1 Supplies, American Solar Grazing Association, or any other partners

• Get help registering for the annual Affiliate Training & Conference and paying any associated fees

• Get help joining the Affiliate Facebook Group

• Ask general procedural and administrative questions

For support with the following issues, please continue to contact Aaron Steele (aaron@GoatsOnTheGo.com or 515-257-6846):

• Business strategy consultations (pricing, promotion, competition, customer targeting)

• Advice on business processes, software, and automation

• Grazing project planning and troubleshooting

• Customer relations advice and support

• Local government relations advice and support

• Media relations advice and support

• Questions and clarifications about trademarks and the Brand Manual

• Review and feedback regarding draft press releases and promotional pieces

• Choosing or changing your affiliate descriptor (the place name that follows “Goats On The Go®” in your company’s name, e.g. “Goats On The Go® Kansas City”)

• Modifying, renewing, or extending affiliate contracts

• Changing territory boundaries

• Delays or extensions of affiliate fee payments

And, as always, the Affiliate Facebook Group remains an invaluable source of support from your fellow affiliates on virtually any topic. Margaret will also be hanging out there, looking for ways to help you.

Welcome, Margaret!

What’s new for 2022?

You may still be going strong with your 2021 grazing season, and you have plenty left on your plate for this year. Don’t sweat it. We’re not going to give you anything else to do right now.

But, we do have some new stuff planned for 2022 that you can be thinking about so you’re ready to take action in the coming months:

• If you are completing the second year of your initial contract with Goats On The Go®, you can take advantage of a built-in, one-year renewal for 2022. Everything stays the same and no new paperwork is required. All you have to do is pay your affiliate fee by January 15 (more on that later).

• If your contract expires at the end of 2021, we’d love to renew it with you! You’ll be getting an email from us in the next few weeks with more details.

• Good news, bad news. The good news is our affiliate fees have never gone up since we started the program in 2016, and they won’t go up for new contracts or contract renewals in 2022! The bad news is that we can’t hold out against inflation and other market pressures forever, and affiliate fees will increase for new contracts and contract renewals in 2023. If your current contract expires at the end of this year, now is the time to consider a longer term contract renewal to lock in today’s affiliate fee for future years. More details to come.

• If you’d like to change the installment schedule for your affiliate fees, you’ll have the option to do so at the end of the year. For 2022 you’ll be able to choose between annual installments of $2000 or monthly installments of $200.

• We have a new affiliate payment system! All 2022 affiliate fees will be paid on the FarmLaunch.me site with the account log-in you already use to access Goats On The Go® and Sheep On The Go® resources. You will receive an email near the end of 2021 asking you to log-in to the site, select your installment schedule, and pay.

• The 2022 Goats On The Go® Affiliate Training & Conference is March 4 - 5 in West Des Moines, Iowa! We’ve got some great stuff planned and there will be lots of new faces. Put it on your calendars now!

More explanation of all of these things will be coming your way in the near future, but if you’d like to get details sooner rather than later, contact Aaron Steele.