When you’re considering spending some money to promote your targeted grazing business, does it seem like you’re just throwing stuff at the wall to see what sticks?
In this episode of the Business Made Simple podcast, host Donald Miller talks with his own company’s Director of Marketing about how she uses the ICE Method to sort through all the marketing options to find promotions that have the most ideal combinations of Impact, Confidence, and Ease.
This is a great method because it’s simple and not overly-reliant on data that require lots of time, money, and expertise to gather and analyze. It’s intuitive enough that any business can add some basic analytic structure to its marketing decision-making.
Find Business Made Simple on any podcast app, or click right to the episode using the button below.